We shot the images for CHIC HANGERS, at the Stoke Newington location where Dragons Den is filmed. And I'm sure that any of the Dragons had been there, they would have jumped at the chance of investing in this hot new label created by Sophie Bath-Stirk.

Chic Hangers London is a newly born, independent, women’s brand launching for A/W14, designed in the United Kingdom and made in India. The look is high quality, fresh cut essential women’s apparel creating a capsule collection that will enhance any stylish woman's wardrobe.

It was easy to style this collection because these are the sort of designs that ooze effortless chic, with a contemporary urban cred that worked with the industrial loft location background. Having said this, there's a massive amount of pre-prep, hair, make-up, accessorising and on set styling for a shoot like this. You can see what goes on behind the camera of top fashion photographer Darren Paul to create such effortless chic images by clicking here.